In 2021, the Coxwave Align team was building two of Korea's first generative-AI powered consumer products. Hama, an AI-powered image editing tool and Enterpix, a search engine for AI-generated images, was loved by over 1.3M+ users. We had lots of usage and data, and wanted to understand how they were going to turn this usage into more revenue.



However, we faced a major challenge. Testing out analytics tools like Google Analytics, Mixpanel, and Amplitude, the Coxwave Align Team realized that existing analytics products couldn't deal with the new types of data common to generative-AI products: conversational data, text data, image data, etc.

Initially, we relied on a more traditional method (the old "analyze by hand" way), but soon realized this wouldn't be both scalable and sustainable.

The team built the early versions of Coxwave Align analytics for internal use until Sandoll Group acquired Hama and Enterpix, marking Korea's 1st Generative AI product acquisition. At the point of sale, despite the surging interest in generative-AI, there still was no solution on the market for analytics tailored to these new types of AI-native products. For our team, the rest was a no-brainer. Coxwave Align analytics was born.



Today, Coxwave Align powers the interaction analytics and evaluation for AI-native organizations worldwide. The Coxwave Align Cloud Solution transforms data into actionable insights, helping business understand how their users are using their AI products. The Coxwave Align Enterprise Solution offers a trustworthy solution for modern enterprises with total data security and control.